MLACW (now mLAC) is an institution of excellence located strategically in the vicinity of national institutes of repute, such as Indian Institute of Science, Institute of Wood Science & Technology, National Institute of Advanced Studies, Raman Research Institute and Central Power Research Institute.

Image

About

Department of Journalism

VISION OF THE DEPARTMENT

The Journalism department will impart a significant and practical education to the students, it emphasizes them to learn innovative and other new media technologies, the dept. will strive hard to prepare the students for professional and personal achievement.  

MISSION OF THE DEPARTMENT

  • To enhance confident Communicators
  • To promote responsible Journalists
  • To provide excellence education on fundamental concepts, skills and values with respect to media 
  • To inculcate hands on skill based training to students
  • To promote an understanding of ethical and legal implication of media
  • To provide audio visual communication facility through a well-equipped Media Lab 
  • To collaborate with media houses

The Journalism Department of mLAC became functional in the academic year 2004-2005 with 18 students. The combination offered was B.A. in Sociology, Kannada and journalism (SKJ). Moving forward, B.A. in PJS (Psychology, Journalism and Sociology) was also introduced. Currently, admissions to the first year has seen an almost cent percent increase.

In a nutshell, the forte of Journalism is dealing with various opinions expressed by numerous individuals. The Department is leaving no stone un-turned when it comes to equipping students with the required skills to move forward in the media industry. This is accomplished through a wholesome development programme.

Some of the methods adopted by the Department to make the course lively, educative and confidence-building include:

  1. Extra teaching hours to include interaction on current events
  2. Reporting/Interviewing assignments
  3. Regular paper presentation on subject matter and current events  which aims at building self-confidence
  4. Interactive lectures by working journalists
  5. Reporting, Editing and page layouts for laboratory journals
  6. Internships in various newspapers/TV channels
  7. Visits to both Print and Electronic Media centres
  8. Organizing seminars/Workshops
  9. Attending seminars/workshops/fests  in other colleges

Some of the Initiatives undertaken by the Department in 2019 -2020 are:

  1. Introduction of Journalism Practical Lab
  2. A Certificate Course in Television Anchoring (TV Anchoring)
  3. Add-on courses in Page Layout and Design , Photoshop
  4.  Guidance to work on Photo magazine - Travelogues
  5.  Documentary/Short Video making- Breast Cancer, Media Visit
  6. E-newsletter
  7. Ensuring that students attended workshops at the District level
  8. One day intercollegiate workshop on “Changing Trends in Reporting and New Age Media” in association with Eye 4 Media Pvt. Ltd. on 05-02-20. Experts included Vijayalakshmi Shibaruru, Alvin M, Deepika Parivar, Natraj Karanth.

2017 onward:    Media visits: Press, Radio & TV:

• Visit to MICA (Mudra Institute of Communication, Ahmedabad) MICA Vaani, a community radio center on 3rd December 2019 and Visit to News 18 Gujarati on 4th December, 2019

• Media Visit to Prajavani Printing Press by final year students on 10th October 2019 which is located at Kumabalgodu industrial area Bangalore.

•The 14 students were sent to Prasar Bharati All India Radio and Doordarshan Kendra, Bangalore on 7th and 8th of February, 2019 III BA Journalism students visited and actively participated in the Youth programme.

• Media Visit to Goa, visit to All India Radio and Goa 24x7 news channel 04-08 December 2018.

• Media tour to Mumbai-Pune Visit To Prasara Bharati ( Doordharshan All India Radio and Press 13-19 January 2018

• Media tour to Hyderabad Visit To Prasara Bharati ( Doordharshan All India Radio, Press and Ramoji film City Feb 2017

 

 Hands on Experience to students : 2017

•Journalism Students were sent to Digvijaya Kannada channel, had an interaction with the soldier’s family and a tele communication with a soldier from Jammu and Kashmir and a conversation with family members from Mandya who lost her husband in Pulwama attack on 21st February 2019

• Interactive session with media experts (Journalist) at Media Awards for Journalists 2019

The New Indian Times organized an award function for the Journalist and media experts Date: 20th July 2019

• Celebrity Interview:Ms. Thanushree had got an opportunity to interview the celebrity Mr.Rana Daggubati Telugu film industry the same was published in the newspaper 2017

• Students interaction  with celebrity PrakashRai, actor, director and producer 2017

 

Training for students:

 Media club activity for Journalism students was conducted by Kannanda Prabha newspaper and Suvarna news channel the program was done by Mr.Harish Gowda Marketing head and Mr.Sanjay on 11th July 2018

Milestone Coaching Training centre, had a program regarding IAS Coaching classes and training for Competitive exams by Prem (Trainer) on 30th July 2018

 

 

Internship: 2016 Onwards    

Department assign students to various TV channels like Public TV, SuvarnaNews 24x7, Samaya, for a month’s internship

Tanushree.V.L, Mamatha .N, Harshitha worked in digital desk (News Reporting, Editing and Field Work) Public TV 2017-2018

Ms. Thanushree, Bangalore Mirror, 7th August 2017 to 9th September 2017

 

 

Guest Lectures/Invited Talks on : 2016 onwards

Guest Lectures – Department organizes guest lectures on various topics inviting subject and media expertise like Development Journalist (Ishwar Daitota), Journalist (Harish Madhyastha), AIR, PRO, News Editor (Mr. A.S Narayana Rao), Film Maker (Prashanth Malur), Author, Voice over artist (Rajesh Shetty), Investigative Journalist ( Vijayalakshmi Shibaroor) Editor (Vishveshwar Bhat) and Anchor (Amar Prasad)

 

Details of Guest Lectures

A guest lecture on Madhyama Manasu,(Media Mind) by Vishweshwar Bhat, chief editor of Vishwavani on 30th August 2019

2. Two media experts Smt. Vijayalaksmi Shibaroor, Investigate Journalist and Mr. Dilawar Ramaduga, Prajawani, for the interactive session on CBCS to enhance employability,organized on 9th September 2019.

3. Guest Lecture by Investigative Journalist, Vijayalakshmi shibaroor on Investigative Journalism on 09-10- 2019.

4. Mr. Gourish Akki, Journalist, Television news Anchor, Kannada Film Director and Actor has invited to deliver a lecture on Digital Media: Challenges and Opportunities for BA Journalism Students on 5th March 2019.

5. Mr. Shantharaju.S, Asst. Professor, Christ University, Bangalorehas invited to deliver a lecture on Starting of a TV channel and radio station, Organisational structure of radio and TV studio for III BA Journalism Students on 02nd April 2018.

6. Mr. Manjunath.M, Asst. Professor, Reva University was invited to deliver a lecture on Starting of a Television Channel and Radio Station on 21st March 2017.

7. A lecture and demonstration programme on “Page Layout and Design” was held on September 15, 2016 at mLAC. Mr.VeeraNarayana, the founder of magazine “Business Guru” and Business Guru Training Centre, delivered a lecture on this concept and its benefits.

8. Mr. A.S Narayana Rao, News Editor, Prajavani is invited to delivered a lecture on TRANSLATION for Journalism Students on 15th September 2016.

9. “YES! I am the CHANGE” – The making of short films One-day workshop by 'YES Foundation' on 11thAugust, 2016. The workshop was facilitated by Mr.Pankaj Kumar Singh, the Managing Director of YES Foundation (YF) and Mr.AnshuDalta, a member of film making team at YES Foundation.

10. Rajesh Shetty, Programme Producer, TV9 demonstrated on Voice over with video Clippings on 18th August 2015

11. Harish Madhyastha , Journalist, delivered lecture on Television Past, Present and Future and Career Opportunities for Students on 11 August 2015

12. Prof Prashanth Malur, Asst. Professor, Dept of Journalism and Mass Communication

Manipal University, Bangalore, delivered a lecture on Film Production and trends in Indian cinema on March 11, 2015.

13. Ishwar Daitota, Independent Journalist delivered a lecture on Small Newspapers and their Problems on 25 February 2014

 

 

Placements in Reputed Media:

 Placed in reputed print and electronic media (TV9, TV5, TV1, Digvijaya, BTV, power TV, DD, Prajavani, Vijay Karnataka)

Placements Details:

1. Sumalatha Reporter Prajavani

2 Bhargavi Reporter Vijay Karnataka

3 Deepthi Tholpady Reporter VRL Media -Hossa News, Kannada news channel

4. Vidya sub editor Kasturi News 24

5. Shwetha Segment Writer Kasturi News 24

6. Hema Film Reporter B TV

7. Chandrika Reporter Raj News Kannada

8. Bhagya Reporter TV9

9.swathi Reporter Power TV

10. Ashwini Reporter TV5

11.Kavya Production DD

12.Usha paramesh Tele serial artist (Ashwini Nakshatra) ETV

13. Actress Tamil and Kannada film Industry

 

Students  pursuing  Higher Studies 

1.  Rachana REVA University   2019-2020

2. Sitara, Amrutha, Shweth. P.B Bangalore University PG (Electronic Media) 
  2018 

3. Meena, Pragathi NMKRV college for women Mass Communication

 Vinitha Bangalore University PG (Electronic Media) 2016 -2017

4. Kavya, Swathi, Chaitanya,  Megha,  Leelashree   Bangalore University  PG (Electronic Media)  05 2016 

Students Achievements:

1. Shruthi Radio Jockey (RJ) 3nd prize Mahajana College, Mysore, 2012

2. Shree Raksha,Shruthi,Rekha : News Reading 2nd Prize Mahajana College, Mysore, 2012

3. Spoorthy,Almas Banu: Advertising 1st Prize Kristu Jayanthi 2014

4. Spoorthy Quiz 1st Prize Baldwin Women’s Methodist College, 2013

5. Spoorthy Debate 3rd Prize Baldwin Women’s Methodist College, 2013

6. Neeharika,Megha,ChrisithaFashion Show 1st Prize Acharya Institute of Graduate Studies 2014

7. Megha .S & Neeharika Madhusudan Collage Inter-collegiate fest BMS College Feb, 2016

8. Tejashwini , Pooja I BA, Mamatha, Amrutha, II BA Harshitha News Reading

 I Prize St. Anne’s College Inter-collegiate fest, 27th Feb 2017

9. Tejashwini RJ I Prize KLE college, Inter-collegiate fest , 4th March 2017

10. Chandrakala, Maheswari Netball and kabbadi State/University level/National

 Chandrakala and few others Debate Competition KLE College, State Level

11. Ms. Thanushree Celebrity interview Rana Daggubati Published articles in Bangalore Mirror on 8th August 2017

 

 

 

Syllabus

Title Year Download
BA SKJ (2016-18) 03 Jul, 2016 Download
BA PJS (2016-18) 03 Jul, 2016 Download
BA PJS (2019-21) 03 Jul, 2019 Download
BA SKJ (2019-2021) 03 Jul, 2019 Download

Course Outcome

Course Outcomes – BA Journalism

1st Year

I SEMESTER Introduction to Communication   Paper I    [CO1.1: Become media literate by understanding the core concepts of communication.]

I SEMESTER Introduction to Communication   Paper I    [CO1.2 Acquire an understanding of basic communication using technologies.]

I SEMESTER Introduction to Communication   Paper I    [CO1.3: Acquire different dimensions and understand the relevant related studies of the society through the knowledge of communication concepts.]

I SEMESTER Introduction to Communication   Paper I    [CO1.4 Gain insight into innovative knowledge to lead and overlook in the different levels of thoughts and responsibility towards the community through new communication technology.]

I SEMESTER Introduction to Communication   Paper I    [CO1.5: Prepare effective professional presentations.]

I SEMESTER Introduction to Communication Paper I  - Praticals  [CO1: Gain insight into innovative knowledge to lead and overlook in the different levels of thoughts and responsibility towards the community through new communication technology.]

I SEMESTER Introduction to Communication Paper I  - Praticals  [CO2: Prepare effective professional presentations]

SEMESTER IIFundamentals of Journalism   Paper 2 [CO2.1: Develop Media skills.]

SEMESTER IIFundamentals of Journalism   Paper 2 [CO2.2 Analyse the emerging trends in printing and contents in mass media.]

SEMESTER IIFundamentals of Journalism   Paper 2 [CO2.3: Enhance the knowledge of the role of media in society and understand its critical role in various aspects.]

SEMESTER IIFundamentals of Journalism   Paper 2 [CO2.4: Acquire practical skills of content analysis and wallpaper making.]

SEMESTER IIFundamentals of Journalism   Paper 2 [CO2.5: Understand the various regional print media components.]

SEMESTER IIFundamentals of Journalism   Paper 2 - Praticals [CO1: Acquire practical skills of content analysis and wall paper making]

SEMESTER IIFundamentals of Journalism   Paper 2 - Praticals [CO2: Understand the various regional print media components.]

SEMESTER IIFundamentals of Journalism   Paper 2 - Praticals [CO3: Create and design newsletters.]

 

2nd year

SEMESTER III Audio Visual Media   Paper 3    [CO3.1: Create and design emerging media products, including blogs, digital audio, digital video, social media, and digital photography.]

SEMESTER III Audio Visual Media   Paper 3    [CO3.2: Be well equipped in RJ, Script writing, Film analysis and review, short video documentary, create YouTube content etc]

SEMESTER III Audio Visual Media   Paper 3    [CO3.3 Understand the history and basics of Electronic media /online media.]

SEMESTER III Audio Visual Media   Paper 3    [CO3.4:  Excel in the field of TV and Radio production, commercials, film  makers, digital distributors etc.]

SEMESTER III Audio Visual Media   Paper 3    [CO3.5: Have an insight into various types of radio and TV programs]

SEMESTER III Audio Visual Media   Paper 3  Praticals [CO1: Create and design emerging media products, including blogs, digital audio, digital video, social media, and digital photography.]

SEMESTER III Audio Visual Media   Paper 3  Praticals [CO2: Be well equipped in RJ, Script writing, Film analysis and review, Short video documentary, create YouTube content etc]

SEMESTER IV Media and Related Law   Paper 4    [CO4.1: Understand the importance of ethical values, awareness, Media Law,  Media Act, Media issues and its application in professional life.]

SEMESTER IV Media and Related Law   Paper 4    [CO4.2: Comprehend the Role of Press in democratic society, importance of freedom of press and impact of media.]

SEMESTER IV Media and Related Law   Paper 4    [CO4.3: Become a lifelong learner and be constantly updated with current knowledge and  skills.]

SEMESTER IV Media and Related Law   Paper 4    [CO4.4: Acquire the Knowledge of laws, ethics and amendments made by the Government or the concerned authorities like cyber law, cybercrime, RTI, Contempt of Court, Sedition etc]

SEMESTER IV Media and Related Law   Paper 4    [CO4.5: Deal with various issues and lead a balanced life in society by examining relevant case studies.]

SEMESTER IV Media and Related Law  Paper 4  -Praticals [CO1: Understand the importance of ethical values, awareness, Media Law,Media Act, Media issues and its application in professional life.]

SEMESTER IV Media and Related Law  Paper 4  -Praticals [CO2: Become a lifelong learner and be constantly updated with current knowledge and skills.]

SEMESTER IV Media and Related Law  Paper 4  -Praticals [CO3: Deal with various issues and lead a balanced life in society by examining   relevant case studies.]

 

3rd year

SEMESTER V Reporting   Paper 5 [CO5.1: Write a variety of mass media inputs, including news stories, press releases and advertising copy.]

SEMESTER V Reporting   Paper 5 [CO5.2: Understand different forms of journalistic writing.]

SEMESTER V Reporting   Paper 5 [CO5.3: Strengthen their abilities by gaining skills and knowledge of the present scenario which helps them to survive in the digital world.]

SEMESTER V Reporting   Paper 5 [CO5.4: Play multiple roles in reporting situations such as crime, court, accident,  science and technology.]

SEMESTER V Reporting   Paper 5 [CO5.5 Prepare an interview schedule and conduct an interview with a celebrity.]

SEMESTER V Reporting   Paper 5 [CO5.6: To prepare them to become a reporter, anchor, news reader, feature writer, columnist etc.]

Editing   Paper 6 [CO6.1: Have skills in translation, editing a content or news, proofreading etc.]

Editing   Paper 6 [CO6.2: Design newspaper pages]

Editing   Paper 6 [CO6.3: Have hands on experience in photography.]

Editing   Paper 6 [CO6.4:  Become an Editor, subeditor, designer etc.]

 SEMESTER VI Media Management   Paper 7 [CO7.1: Gain knowledge on the structure and functioning of newspaper organisation.]

 SEMESTER VI Media Management   Paper 7 [CO7.2: Get trained on the ownership pattern and promotional activities.]

 SEMESTER VI Media Management   Paper 7 [CO7.3: Identify the media competition happening globally.]

 SEMESTER VI Media Management   Paper 7 [CO7.4:  Excel in their respective fields through internships and visit to various channels]

 SEMESTER VI Media Management   Paper 7 [CO7.5: Obtain knowledge about policies and procedures to start a TV channel, Radio station or community radio centres.]

Advertising and Public Relation   Paper 8 [CO8.1: Get a grip on Advertisement copy and marketing.]

Advertising and Public Relation   Paper 8 [CO8.2: Understand promotion of ad campaign designing and become brand ambassadors.]

Advertising and Public Relation   Paper 8 [CO8.3:  Work in the advertising agency]

Advertising and Public Relation   Paper 8 [CO8.4:  Identify and acknowledge ethical values in promoting or producing ads.]

Advertising and Public Relation   Paper 8 [CO8.5: Recognize the role of PR in government, private sectors and corporate sectors.]

Advertising and Public Relation   Paper 8 [CO8.6:  Get trained on Publicity, Propaganda, Public relation and public opinion]

Advertising and Public Relation   Paper 8 [CO8.7: Organise an event, and engage in creative art designing ads, productions etc]

 

 

Programs

Our Faculty

Dr. Manjula K

Associate Professor

Apply Now Enquire